Brand Strategy for Community-Rooted Nonprofits

We help justice-focused nonprofits get clear about their work so they can attract major gifts.

Tell Us About Your Work

NPower

We partnered with NPower to deliver a cohesive strategy, impactful tools, and an award-winning website.

NCCHWA

We developed NCCHWA’s core messaging, including new mission and vision statements, and overhauled their website.

The Proof is in the Progress

The organizations behind these numbers are building what comes next.

228%

Revenue growth across our client portfolio from 2023-2025.

2x-10x

Revenue increase after a full brand and messaging engagement.

20x

Rockwood CDC’s revenue growth in two years, from $494K to $9.7M, after working with Liminal on its brand and messaging.

How we work

Clarify

We interview the people closest to your work, including funders, and write messaging your whole team can use.

Design

We build your visual identity and website from that messaging, so how you look matches what you say.

Activate

We apply the brand to your fundraising materials and campaigns, then train your team to use it.

Messaging first. Brand and digital, together.

Your website, case for support, annual report, and board deck should sound like the same organization. We shape your message and visual identity together, then carry both into the materials your team uses to raise money.

Brand Messaging

We help you define what you stand for and shape a message that your team and funders can rally behind.

Visual Identity

We build a visual system that earns credibility with donors and recognition with the people you serve.

Website Design

We design sites that are purposeful, fundraising-focused, and built to move people to act.

We’ve Sat in Your Seat

Our team includes former nonprofit executives and fundraisers. We’ve reported to boards and carried fundraising goals ourselves. That experience shapes the questions we ask and the work we make with you.

Meet the Team

Liminal joined us at a pivotal moment of transition for our organization and immediately became a trusted thought partner. Together, we achieved remarkable milestones.
— Binta Vann, Chief Marketing Officer, NPower

Maybe the Elevator Was the Problem All Along

Abstract painted boards in yellow, navy, pink, and white

What it’s like to be an outsider

Why Stories Beat Stats in Nonprofit Fundraising

Never Miss an Insight

We send two emails a month on building clarity that gets nonprofits funded.